What is Trademark Registration on Amazon?

To be recognized by Amazon or be eligible for Amazon Brand Registry, any brand should have registered or pending image-based or active text-based trademark. A brand must have its own active registered trademark in every country.


What can (and can’t) Amazon Brand Registry do?

Before diving into the rest of this article, here’s a quick TL; DR of what the Amazon Brand Registry can and can’t do for you.

Amazon’s Brand Registry will:

  • Give you, the brand owner, greater control over your listing content.

  • Offer a separate, more efficient, internal team to help with fixing and escalating incorrect listing contributions and variations.

  • Offer a dedicated internal team for submitting and escalating IP infringement claims.

  • Provide a tool to monitor your brand on Amazon.

  • Grant you access to Amazon A+ Content to improve the content display on product listings. (More on this below.)

  • Increase visibility through alternative advertising routes and interactive media.


Do you need a trademark for Amazon’s Brand Registry?

Yes. As of May 2017, the program requires you to have a registered trademark for your product in order to apply.

In the US, that means you need to have registered your trademark with the United States Patent and Trademark Office (USPTO).

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  • What is Product Sourcing?

    The process of securing quality products to sell on Amazon.

  • Why Product Sourcing is necessary?

    If sourcing is done right, it can leverage your profit margins and allow you to sell your product at a competitive price to stand out the competition.

  • Does product sourcing impacts on the quality of product?

    Answer is YES, product sourcing allows you to choose the best manufacturer and best raw material that ultimately turns into a best quality product.

  • How can Emnate Media help you in sourcing the best product?

    We carefully choose the manufacturers, team on the ground tests the raw material and the quality of the product before full scale manufacturing and negotiate with the supplier for the best prices to make sure you have that extra margin to boost your bottom line.