Amazon DSP Advertising

Its is a lot to digest that Amazon DSP advertising is quite versatile and isn’t just for Amazon-owned channels. Think about the beast that Amazon is overall and how vast the audience data would be at the back of their channels. That audience data reveals desires and behaviors through all the channel. For any advertising channel. For crafting impactful advertising strategy, Amazon DSP advertising is essential, it help you optimize your targeting strategies on the web. That’s one dynamic tool. We are going to educate you through the process of Amazon DSP, by telling you what Amazon DSP really is, how it works and how can you can benefit from Amazon’s rich data-resources.

What Is Amazon DSP?

Amazon DSP is Amazon’s demand-side platform that enables you to manage and programmatically buy ads both off and on of Amazon. Moreover, you obtain audience targeting data that is exclusive to Amazon, connecting you to customers through various platforms.

How Does Amazon DSP Work for
Audience Targeting?

To target and reach interested customers with potential buying power, Amazon utilizes its audience-identifying algorithm. For instance, when some customer shows interest in your product, the algorithm will recall the customer’s interest and show them ads for your product. However, that’s not the only approach by which Amazon DSP can target your audience. Collectively, there exists six impactful targeting options you can employ to reach customers:

  • 01

    Behavioral Targeting

    It reaches to the customers, who have shown interest through their behavior by browsing your category for a month or so.

  • 02

    Contextual Targeting

    It displays ads in real-time that are relevant to the web content the client is browsing through.

  • 03


    It reaches to the customers, who have shown interest through their behavior by browsing your category for a month or so.

  • 04

    Lifestyle Targeting

    It displays ads to people who often appear to shop in certain categories like cosmetics, home appliance and auto supplies.

  • 05

    Advertiser Audiences

    It benefits from the information on brand, such as a hashed email list, CRM data or web page with a marketing pixel.

  • 06

    Audience Lookalike

    It displays ads to people who share several behavior traits with your current customer.

How Does Amazon DSP Work?

At Emnate, we take an exclusive approach covering all spectrums of ecommerce marketing campaigns to provide you second to none Amazon consulting service. We understand that all your products are as good as they come and we will treat them accordingly. Our team of experienced retail marketers emphasize on competitive research, marketing strategy and collaboration to get a better understanding of your distinctive client base and their buying behavior.

As a visionary ecommerce agency, we believe in kick starting your ecommerce business with a well-researched and multi-channel approach to sky rocket your sales.

Amazon Display Ads

The display ads are banner ads showed on our websites, social media and other digital platforms for you to see. These ads tempt the users to click and surf on a product or landing page, where they can know more about the product.

Amazon Video Ads

Usually the Amazon ads are short but they do tell about your product to the audience. These videos are automated and would play whether somebody click it or not. Amazon videos ads are shown on all Amazon websites.

Amazon Audio Ads

Amazon Music channels are another way to talk to your customers about your product, as it has Amazon audio ads on it. Through this medium you keep on interacting with your customers even if they are not on the screen. Moreover your audio ads play on Fire TV, Amazon Echo and Amazon Music.

Is Amazon DSP For Everybody?

DSP is among the most profound elements to target the Amazon shoppers. However, it doesn’t work for everybody. Getting results through DSP requires a big investment which may occur as a cost-prohibitive factor for businesses. For brand owners with healthy sales volume, strong online presence and budget to back a big campaign, DSP is a gold mine. Reaching a larger audience globally and garnering potential leads.

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Answer Here

  • What is Product Sourcing?

    The process of securing quality products to sell on Amazon.

  • Why Product Sourcing is necessary?

    If sourcing is done right, it can leverage your profit margins and allow you to sell your product at a competitive price to stand out the competition.

  • Does product sourcing impacts on the quality of product?

    Answer is YES, product sourcing allows you to choose the best manufacturer and best raw material that ultimately turns into a best quality product.

  • How can Emnate Media help you in sourcing the best product?

    We carefully choose the manufacturers, team on the ground tests the raw material and the quality of the product before full scale manufacturing and negotiate with the supplier for the best prices to make sure you have that extra margin to boost your bottom line.